Xiaomi's new flagship phone, Xiaomi 15 Ultra, has generated a massive whirlwind in the market as it recorded new sales on its inaugural day. Released first in China, the phone has generated record demand, a testament to Xiaomi's leadership in the ultra-premium segment of smartphones.

Record-Breaking Sales Performance

In its first day on sale, Xiaomi 15 Ultra set a record by outpacing the first-day sales of last year's model, Xiaomi 14 Ultra, by more than 50%. Consistent growth is an indication of increasing confidence and demand for Xiaomi's flagship products. Xiaomi Group President and Partner Lu Weibing toasted by saying that the strong demand in China reaffirmed the company's dominance of the oversaturated smartphone market.

Global Pre-Order Surge

The excitement about the Xiaomi 15 Ultra is not limited to China. Global models of the phone have doubled pre-orders against previous models, indicating high demand across the globe. The doubling of pre-orders reflects how much in demand the device is in markets as well as the success of Xiaomi's international campaigns.

Premium Pricing Strategy

Being a premium product, Xiaomi 15 Ultra is retailed at between 6,499 yuan ($891 or €851) in China. The placement of Xiaomi in this market over competitors like iPhone 16 Pro Max is Xiaomi's declaration of belief in the superior quality products and technology of the 15 Ultra. Lu Weibing also emphasized particularly that the Xiaomi 15 Ultra surpasses the iPhone 16 Pro Max in terms of performance, screen technology, communications performance, charging capacity, endurance battery, and photography system.

Features and Innovations in Technology 

The Xiaomi 15 Ultra boasts cutting-edge technology and features that cater to the demands of modern smartphone users:

  •  Display: The phone has a 6.73-inch AMOLED display with a dynamic refresh rate of 1Hz to 120Hz and support for 3200 x 1440 pixels. Even the screen offers the maximum amount of brightness at 3,200 nits, and with it, a person can watch a bright clear image even under sunlight outside.
  • Camera System: Leica is collaborating with Xiaomi on the 15 Ultra's best-in-class camera system:
  1. Main Camera: 50MP 1-inch sensor and f/1.63 aperture to give the best image and depth of field.
  2. Telephoto Lenses: Two telephoto lenses in the phone—a 70mm f/1.8 lens and Sony IMX858 sensor combination, and a 100mm f/2.6 periscope lens and Samsung HP9 200MP sensor combination—that deliver usable zooming ability.
  3. Ultra-Wide Camera: The device is also equipped with a 14mm f/2.2 lens and Samsung JN5 sensor for taking broad shots in clear definition.
  4. Front Camera: The device includes the 32MP sensor and 21mm f/2.0 lens to provide sharp selfies and video calls.
  5. Performance: Supported by Qualcomm Snapdragon 8 Elite chip and complemented by up to 16GB of RAM, Xiaomi 15 Ultra offers smooth multitasking and lightning speed.

The phone also features an interface to support better cooling technology in preparation for preventing overheating since it's used a lot.

  • Battery and Charging: There is a massive 6,000mAh battery inside the phone, along with 90W wired and 50W wireless charging support to enable fast recharging and extensive use.

Worldwide Launch and Availability

Following the success of the Chinese launch, Xiaomi later launched the 15 Ultra in the world at the Mobile World Congress (MWC) 2025 in Barcelona. In Europe, the base Xiaomi 15 starts at around €1,000, and the 15 Ultra starts at nearly €1,500. The global launch shows that Xiaomi is serious about making its mark in the global high-end smartphone market.

Strategic Vision and Future Plans

Xiaomi 15 Ultra success is a result of the company's greater ambition within the global smartphone market. Lu Weibing had placed estimates to be recording sales volumes of 200 million units within a period of two to three years and sitting alongside market giants Apple and Samsung. The demand was not volume but penetration in the ultra-premium category, and Xiaomi 15 Ultra as a hint at how the company was able to compete in the ultra-premium category.

Conclusion

The one-day sales record for Xiaomi 15 Ultra and strong pre-orders world-wide signal the company's full-fledged migration from a price-conscious maker to a credible challenger in the upper-end smartphone business. With its cutting-edge technical capabilities, value-conscious pricing strategy, and non-traditional approach to expanding its business base, Xiaomi can be expected to keep shaking the market and move into the world's leading smartphone makers' ranking.