TikTok is a perfect social media application for many people as they can create and share their humor and creativity through short-form videos. With over 1.5 billion active users, it is no shock that many creators, brands, and businesses have identified TikTok as the best marketing tool to engage and reach their target audience. To advance your TikTok fame, you can buy tiktok likes and improve engagement rates effortlessly.
Did you know you can only make an impact if you use the right approach to promote your products or services? So, the best way to promote your products or services is by using TikTok advertisements only! Because nowadays advertisements on TikTok are taking the digital marketing world by a superstorm.
Are you considering using TikTok ads for your business or brand but don’t know where to begin? Well, you are at the right place! This article will help you to learn about TikTok ads, their types, and practical suggestions to craft a winning TikTok advertisement.
Table of Contents
What is a ‘TikTok Ad?’
TikTok Ads are usually the promoted content that a creator or brand pays to display the ad to their specific audience. TikTok ads are mainly used to increase awareness about the advertiser or seller about their particular products or services. There are three different levels of organization available regarding TikTok advertisements. They are:
- TikTok Advertisement
- TikTok Ad Group
- TikTok Campaigns
Also, there are several ad formats available on TikTok. You must select a suitable ad format to advertise your products or services. Every TikTok ad format will perform differently and suit different campaign objectives. Let us now discuss the other ad formats that will work best for your brand.
#1 In-Feed Advertisements
The In-Feed advertisements are the standard ad format on TikTok. Because this ad format will look precisely like the organic content that TikTokers see in their daily feeds. In-Feed ads can be 60 seconds long, but the app recommends 9 to 15 seconds as the optical length. It is the only TikTok ad format available in TikTok’s self-serve ad channel.
#2 TopView Advertisements
TopView advertisements are the vertical full-screen ad format that grabs users’ attention effectively. Like the In-Feed ads, the TopView ad can also be 60 seconds long and will show up automatically when you open the app. Remarkably, this ad format guarantees thousands of millions of views within a day by increasing the engagement rate of your brand or business. In addition, if you are an aspiring business owner, you can try TikViral to grow your business reach and maximize your visibility organically.
#3 Branded Hashtag Challenge
Branded hashtag challenge is an excellent ad format on TikTok that has been widely used by many TikTokers recently. The branded hashtag challenge ad format will allow you to partner with the app’s marketing team to make a sponsored hashtag challenge so that you can invite other users to share their content with you. These sponsored hashtag challenges will display on the ‘Discover page,’ so try this ad format to grow engagement and brand awareness.
#4 Brand Takeover Advertisements
The Brand Takeover advertisements will come in the form of GIFs or an image. Also, this ad format will display only in vertical full-screen mode and is on the top of the For You Page. The Brand Takeover ad is one of the high-performing ads in the TikTok Ads Manager because it advertises one particular brand ad per day. It means only a single brand will run this ad for one particular ad category for a whole day.
#5 Branded Effects
Like Instagram and Snapchat, TikTok released its own 2D, 3D, and Augmented reality(AR) ad format. The Branded Effects allow users to have an AR experience with any brand, permitting them to control and enable the effects to make unforgettable moments on TikTok.
Now, you might have clarity about TikTok ads and their several types. Let us proceed with the steps to craft a winning TikTok advertisement.
How to Craft a Winning TikTok Advertisement?
The most crucial factor you must consider to run a successful ad on TikTok is creativity. Here are some suggestions you can follow to craft a winning TikTok advertisement.
#1 Understand Your Target Audience
Every social media platform has several groups of demographics. All you need to do to advertise on TikTok is to begin by understanding your target audience. For example, if you run an ad for a beauty brand, your target audience should be primarily women. So, it is necessary to understand who your target audience is.
#2 Try the 3-Second Rule
Since there is plenty of video content in TikTok, you need to follow the 3-second rule to grab your target audience’s attention. Well, many TikTokers will scroll through your video if the introduction is not so engaging. So, it is now a mandatory step to make the first 3 seconds of your video more engaging.
#3 Utilize TikTok Ads Library
The home of TikTok Ad Library is none other than the TikTok Creative Centre. It is an excellent source for discovering new trends, getting inspiration, and getting intuition on hashtags, keywords, and additional important information. So, make use of this TikTok Ads Library to craft a winning TikTok ad.
#4 Make Your TikTok Ads Stand Out
TikTok has no text limitations, so you can implement the text overlays to your video content and make it more creative. Enhance your message and start to engage with your audience with suitable music or voice-over. Unleash all your innovation and creativity and make your TikTok advertisement stand out.
#5 Be Original
Always be authentic to your target audience. Tell why and how your business products matter and how they will positively impact them. Also, encourage your audience to experiment with user-generated content to make it look organic. Consider customizing your ad for your target audience’s personas and stay connected with them.
Final Thoughts
TikTok is a great platform to advertise your product or service to a wide range of audiences. Hope this article has provided your insights about TikTok ads and their types and suggestions for crafting a winning advertisement on TikTok. Creators and brands are paying a certain amount of money to run ad campaigns on TikTok. So, trying these practical steps to craft a winning ad on TikTok is advisable.
