#App Store

Apple has introduced contingent pricing, a pilot program that allows developers to offer subscription discounts to users who are already subscribed to multiple apps. This initiative aims to revolutionise the App Store subscription experience by offering affordable access to a world of apps and making it economically viable for users. For developers, it could foster […]

Apple is preparing to adapt to the evolving landscape of smartphone applications, particularly in Europe, as third-party app stores on the iPhone emerge. The Digital Markets Act (DMA) in the European Union demands Apple to allow competition in the iPhone app market, a departure from its exclusive control over third-party apps.  Apple's countermove, contingent pricing, […]