William Lu, President of Xiaomi, disclosed detailed plans for the global automotive ventures of the company in an interview at the Mobile World Congress (MWC) in Spain in 2025. Mitsubishi expects, according to Lu, to launch its vehicles into markets in all continents by 2027, with the starting efforts to be aimed at Europe. He took the opportunity to stress that they must never forget the importance of understanding the markets, refreshing himself with preparatory visits to European automotive markets beginning this March. Xiaomi entered the automotive sector in March 2021, totally diverging from its core electronic business.

Launch Date

The company introduced its first-ever electric sedan, called SU7, in China by March 2024. Launched in March, the car received serious attention, clocking over 50,000 orders within 27 minutes. The price for the SU7 ranged between 215,900 yuan and 229,900 yuan. Boasting some titanic specifications, it had a 73.6 kWh battery, with front heave power rounded out to be expected: 700 km range and 220 kW (295 hp) rear-mounted electric motor.

Features

There's a more upscale version of the car that has a bigger 101 kWh battery capable of 800 km range and dual motors with a continental power output of 495 kW (664 hp). Xiaomi had delivered over 130,000 SU7s through December 2024, achieving its annual sales target and wading deep into the Chinese EV water.

Expanding the EV Lineup

Building on the success of the SU7, Xiaomi is moving quickly with its EV intentions. The brand plans to launch its second model, the YU7 SUV, in mid-2025. With the considerable popularity of SUV vehicles, the YU7 offers wider appeal and is expected to constitute a big component of Xiaomi's international expansion plans. Xiaomi has shown full confidence, having launched the SU7 Ultra during MWC 2025 as a stage to reveal its technological advancement in automobiles. It was so profound, appearing on stage for the first time outside China, in great intent by Xiaomi to imprint itself within the EV landscape of the world.

Strategic Preparations for Global Entry

Xiaomi has already adopted comprehensive measures to get ready to unleash its automobile enterprise onto the global market. To that end, it has constituted a dedicated team for international division. This team is concerned with market investigation, project management, and after-sales service for electric vehicles.

Their responsibility toward the parent company is to facilitate the process of entering foreign markets as their maneuvers will be focusing a lot on ensuring these vehicles comply with regional regulations and meet consumer preferences. To take charge of its expanding international outreach, Xiaomi has a plan of doing little sales in targeted regions to understand market response and get feedback to change the action plan. Indeed, the Xiaomi relatively firm approach toward producing international-class products is geared toward exporting the brand name.

Challenges and Opportunities

To enter the global EV market, Xiaomi has to face numerous challenges, but there are also a lot of opportunities appealing to the Chinese firm. There will be competition from old-line car manufacturers as well as newcomers who have entered the market. However, cellular phone manufacturers and the company's experience with an ecosystem robust in interconnected smart devices given Xiaomi a fair chance to establish itself in a big way beyond competitors because of its strong brand and innovation background. Joining its EVs to its present range of smart products would create a seamless and entirely connected experience for the consumer compared to existing competitors. Areas where the company's continued consumer electronics expertise could work to its advantage are likely to attract the tech-vocated consumers worldwide.

Looking Ahead

Xiaomi's move into the field of electric vehicles acts as one big leap in the long mission of the company to add technology into everyday living. As the company fast-tracks its electric vehicles to go on sale on the global stage by 2027, the convert, accompanied by industry speculations and machinery charm alike, remains the understanding of each automotive circle across the years.

With a clear stage and unfolding strategic initiatives, Xiaomi may change the gravitation of automotive business toward electric mobility by opening up additional choices for cars within that very upcoming change.