Xiaomi May Drop Leica Branding from Upcoming Flagship Phones                                    

Xiaomi has decided to make a big change regarding the camera features of its flagship series. According to reports, the company is going to completely stop the co-branding of Leica in its upcoming SM8850 series smartphones. Instead, Xiaomi will now rely on its own imaging system and color tuning.

Xiaomi Shifts to In-House Imaging

Xiaomi is now relying on the technology of its in-house R&D team to bring camera features that will not depend on any external brand. In the upcoming phones like Xiaomi 16 Ultra, Redmi K90 Pro and POCO F8 Ultra, you will not find Leica logo or watermark.

Cutting Costs, Improving Hardware

Co-branding with Leica used to cost the company $3-$5 per device. Now Xiaomi will invest this money in hardware improvements like camera sensor, processing quality, battery and screen. Especially budget-friendly series like Redmi and POCO can benefit a lot from this.

Redmi Cameras Set for a Big Upgrade

According to tipster Digital Chat Station, the Redmi series camera will get tremendous improvements in the coming time. The company says that the changes in the camera will be very big and of a special level. That is, you will get to see a big change not only in the name but also in the actual performance.

What Will Replace Leica?

Huawei has stopped working with Leica and now relies on its own camera technology called XMAGE. Xiaomi is also now pushing its own technology. However, some companies like Vivo, Oppo and Honor are still associated with older camera brands.

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