WhatsApp to Show Ads in Status & Channels, Paid Subscriptions Also Coming

                                   

Finally, an official announcement on new features have been made by WhatsApp, owned by Meta. They had started working on Update tab two years ago and finally they came with the new features on this. This update tab is designed for the users to browse for the fresh content. It is said by WhatsApp that the new features will be coming for global users, within few months. Let explore the features in detail:

New Features on WhatsApp Update Tab

WhatsApp is now serving across 1.5 billion users worldwide. Continuous efforts to remake the WhatsApp Update tab as a zone to browse fresh content, finally came to the door of success. Three new features have been added: Channel subscription feature, ads in status, and promoted channels feature. Users can now subscribe their favourite channels to get fresh and exclusive content by a basic monthly fee.

Secondly, new channels will be promoted through recommended directory. So, the admins of those channel will have a new analytic tool to get visibility and viewers data, so that they can promote the channel to increase the reach. In status, users will be able to see the ads, which will not come in the personal chats. Through the necessary ads, users can directly connect with the businesses for such products or services.

All the features are being added in Update tab, the personal chat section, call section and group chat section will have no change, so users can use WhatsApp in two way, for personal purpose as well as for business purpose.

Privacy and Security in WhatsApp

These new features are helping WhatsApp to stepping forward in the Meta world, but all of these have been designed keeping the security in mind. Users’ privacy is ultimate concern, people can chat and call with end-to-end encryption, no one, not even WhatsApp can read the personal data from Chats. The ads on status will also be designed using limited data, no data from chats or calls, rather the location, followed channels, other ads and language.

WhatsApp ads in status might target the data from other Meta apps to regulate the advertisements. The personal contact details will not be shared to any ad holders for business purpose. So, we can expect these new features on the Update tabs within next few months. For more updates, keep following our website.