Samsung Electronics features television and audio technologies led by artificial intelligence at the 2025 European Tech Seminar in Frankfurt, Germany.

During the presentation, the company demonstrated the picture quality and sound immersion, as well as the next-generation view of its AI-powered technology. Samsung has announced that its 2025 TVs are going to feature powerful AI-based capabilities, which will look towards enhancing user experience.

Samsung has focused on Vision AI, the ultimate future-centric technology, thus streamlining and personalizing the interaction between the screen and the user. Finally, new products will feature the following moreconcrete, useful features:

  • Click to Search: the immediate access to relevant information about the content appearing on the screen.
  • Live Translate: it offers real-time audio translations for perfect cross-border viewing.
  • Quick Remote: It facilitates transforming a smartphone into a control center to provide a more user-friendly interface.
  • Multi-device experience: Permit seamless control and sharing of material between Samsung devices.
  • Storge Share: Makes it simple to move files between Galaxy TVs and smartphones.

Samsung and Google worked together to launch Eclipse Audio, the first IAMF 3D sound technology in history. The recently introduced audio technology creates a more immersive surround sound experience by optimizing spatial sound.

Samsung's latest high-end QLED TVs include Glare Free 2.0, which minimizes reflections to provide a sharp and captivating visual experience. OLED HDR improves contrast and brightness, while AI upscaling technology will effectively sharpen details.