Bittu Kumar
If you think that making noise is necessary to get brand recognition, then Flipkart and Tecno's new campaign may surprise you. Tecno in collaboration with Flipkart launched its new Pova 7 Series smartphone and promoted it in a completely different way.
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The Message Was Clear Without Words
You may have seen the old film Sholay, in which two friends go on a scooter. Tecno and Flipkart showed the same scene again, but this time there was no dialogue. Just two boxes, one with Flipkart written on it and the other with Tecno, were going together. If you look carefully, this simplicity and memories will touch your heart.
A Simple and Honest Story That Connects
If you look for truth and emotion in something, then this ad was for you. There is no loud music, no star, yet this video went viral on social media. The reason for this was its true story and connection with the people.
A Partnership That Feels Like Friendship
In this ad, you will feel that Flipkart and Tecno are not just business partners, but good friends. One box delivers the phone and the other hands it over to the customer. This scene can also remind you what true friendship is like.
What You Can Learn From This Campaign
If you want to start your own brand or are learning marketing, then this campaign tells that simplicity, emotion and story have the most power. It is not necessary to make noise, if your words are true, then people listen to you themselves.
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